Joe launched Baseline Financial Solutions in January of 2019. Being native to the Aberdeen area, he attended Northern State University and received his Bachelor's Degree in Business Administration in 2013. He is also a proud veteran, having served in the National Guard and deployed overseas in support of Operation Iraqi Freedom. He is blessed to have three beautiful children; Genevieve, Hailey, and Sebastian. They are the "Why" behind everything he does. His passion for personal finance is derived from his own personal financial journey, and this journey is what gave him many of the necessary tools to be able to teach others how to take charge and transform their personal finances and their lives.